Orienting contributes to preference even in the absence of visual stimuli
نویسندگان
چکیده
منابع مشابه
Interrupting the cascade: orienting contributes to decision making even in the absence of visual stimulation.
Most systematic studies of human decision making approach the subject from a cost analysis point of view and assume that people make the highest utility choice. Very few articles investigate subjective decision making, such as that involving preference, although such decisions are very important for our daily functioning. We have argued (Shimojo, Simion, Shimojo, & Scheier, 2003) that an orient...
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ژورنال
عنوان ژورنال: Journal of Vision
سال: 2010
ISSN: 1534-7362
DOI: 10.1167/5.8.446